Pet Food Store
Iper, La grande i

Milan, Piazza Portello Mall, 2014

Study of an innovative concept in the language and organization of space for the new 1,050 sq. m. point of sale. Definition of the internal hierarchies on various scales, introduction of flexible elements, permeability of the windows. The visual identity of the POS is reinforced by the posterwalls; the supports for the product and communication are studied in detail and can be repositioned; search for recycled natural materials (wood and cardboard).

The large silhouettes of animals, as well as being a distinctive element of the POS, also indicate the areas of product categories. The sober and playful approach is inspired by the type of store.

photos Francesco Gusella